SEO STUDIES & RESEARCH. and what about ''Long Tail''by analyzing 1.4 Billion keywords

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> SEO STUDIES & <u>RESEARCH;</u></h2> <div dir="ltr"> <br /></div> <div dir="ltr">  What we learned about “Long Tail” by analyzing 1.4 Billion keywords Tim Soulo March 20, 2017 54 Comments I’m sure you’ve heard it many times that short keywords tend to get tons of searches per month, while the long ones are never popular. But I don’t recall any substantial research that didn’t qualify their findings with vague words like “tend” or “rarely.” So I pinged our data scientist on Slack and asked: - Do you think we could run a few queries on our blog.</div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs-QdaKrSSreZsYYEsiS_3citPBVgE-vDfXK-aCrVYMdjpETFK8ONT2E5jfzxsE1FzgaN8JiakRZW_am8-FQewxkxVlM986Kz44TO2Ab1Ox-fSREd-4QCphrT4G1BNDV4OZE1UfBVyVj9C/s1600/AAEAAQAAAAAAAAinAAAAJDg3YjcxYmI1LWJlNWQtNDYwOC05MGU1LTdjYmU1ZWVjM2U1ZQ.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs-QdaKrSSreZsYYEsiS_3citPBVgE-vDfXK-aCrVYMdjpETFK8ONT2E5jfzxsE1FzgaN8JiakRZW_am8-FQewxkxVlM986Kz44TO2Ab1Ox-fSREd-4QCphrT4G1BNDV4OZE1UfBVyVj9C/s320/AAEAAQAAAAAAAAinAAAAJDg3YjcxYmI1LWJlNWQtNDYwOC05MGU1LTdjYmU1ZWVjM2U1ZQ.jpg" width="320" /></a></div> <div dir="ltr"> <br /></div> <div dir="ltr"> ENTIRE keywords database (*that is 1.4 billion keywords for the United States), and not just a sample of a few million like we usually do? And he said, “Yes!” So today I’m happy to share a bunch of cool insights that we’ve got from studying 1.4 billion keywords. Distribution of keywords by length It’s generally assumed that the majority of Google searches have 3+ words in them. But what is the actual distribution of all searches by their length? Pretty cool, right? One-word keywords account for only 2.8% of all the keywords people search for (in the United States).</div> <div dir="ltr">  1-word keywords account for only ~2.8% of all Google searches in US. / from a study by @ahrefs Click to tweet Distribution of keywords by monthly search volume The next thing we studied was the popularity of all keywords in our database. The following pie chart shows the distribution of all the keywords in our database by their average monthly search volume: This is where you see the “long tail” start shaping itself. As it turns out, 96.54% of all search queries in the US have less than 50 searches per month. 96.54% of all search queries in US have less than 50 searches per month. / from a study by @ahrefs Click to tweet Keyword length vs Search volume After we studied the length of keywords and their search volume, it was time to study the relation between the two. </div> <div dir="ltr"> I was keen to learn how many one-word keywords had miserable search volume, and how many keywords with 5+ words were insanely popular. To study that, we distributed all keywords into 8 buckets by their monthly search volume and looked at the percentage of keywords of different lengths in each of these buckets: Looks pretty nice, right? Clearly, there’s a very strong correlation between the length of the keyword and its search volume (which was expected). But, at the same time, our data shows that “length in words” is not necessarily a prerequisite of a “long-tail keyword.” 9.3% of keywords with a search volume over 1M have 3+ words. Here are some examples: star wars the force awakens (1,320,000) martin luther king jr. day (990,000) fantastic beasts and where to find them (721,000) why is there a leap day? (646,000) who invented the mechanical television (596,000) rick and morty season 3 (567,000) what day is mother’s day 2016? (513,000) 12.7% of keywords with a search volume of 0 to 19 have less than 2 words.</div> <div dir="ltr">  Here are some examples: am254 anii80 animacrack schould schpoology rajajooga rajaprasong zipsnipcutter zirkelmagier zs2015 (zipsnipcutter is a fun one, you should check it out) A lot of people define long-tail keywords as those that have 3+ words in them: Well, as you can clearly see from the numbers and examples above, longer keywords are not necessarily less popular. SIDENOTE. We have already shared our concerns about these misleading definitions in our recent article: “Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries” But real data is always better than just an opinion, right? In fact, we also studied the “popularity” of each length group, by summing up the search volumes of all keywords in it. And got this: So it looks like there’s no specific length that would drastically outperform all others. The “Long Tail” of the “Search Demand Curve” The term “long-tail keywords” comes from the “long tail” of the so-called “search demand curve.” In raw data from our 1.4 billion database, that search demand curve looks like this: In the “head” of the curve, we have a few keywords with an extremely high search volume. But they hardly account for even 10% of all searches. SIDENOTE.</div> <div dir="ltr">  In case you’re wondering, those two 100M+ keywords are “youtube” and “facebook.” And at the “tail” of the curve, we have a monstrous pile of keywords with miserable search volume. But they account for almost 40% of all searches. To actually see this long tail on a graph, we need to plot all our keywords on the X-axis in the order of decreasing monthly search volume. The real graph wouldn’t look very pretty because of its scale, so we’ve created a slightly modified visual representation instead: How to take advantage of the long tail So roughly around 40% of all searches are coming from billions of long-tail keywords that have less than 50 searches per month. There should be a way to use this to your advantage, right? Well, there is such a way! Look at this page, which ranks #3 for the keyword “website traffic”: The search volume of the keyword “website traffic” is almost 10,000 searches per month. So if you rank #3 for it, you can expect about 10% of that traffic at best, which is only 1,000 visitors per month. But Ahrefs’ Keywords Explorer shows that this page is bringing almost 7,000 visitors per month. And this traffic is generated by nearly 600 keywords that it ranks for in organic search results. That is long-tail traffic in all its glory. Let’s put the URL of this page in Site Explorer and see all these long-tail keywords that it ranks for: It looks like people invent hundreds of peculiar ways to ask pretty much the same question. Google understands it and ranks exactly the same page for all these search queries. So by looking at the search volume of an individual keyword,</div> <div dir="ltr">  you can’t make a good prediction of the total search traffic potential of your page. You have to examine the top-ranking pages and see how much search traffic they are generating from long tail. The same principle applies to researching the keywords your competitors rank for. If you look at the best keywords that send traffic to IncomeDiary.com, you probably wouldn’t pay attention to the keyword “how do websites make money” because it has only 800 searches per month: But if you look at which pages send them the most traffic from search, you’ll see this: This page is bringing them a ton of highly targeted search traffic, all because of the numerous long-tail keywords it ranks for. Think long tail I’m pretty sure that most of the takeaways from our research didn’t come as a surprise for you. They’re quite intuitive, after all. But, at the same time, I see way too many people overlooking the power of long tail and focusing on search volumes of individual keywords (as if it’s 2010). So let me know if you had an “AHA” moment while reading this post, and if you’re now going to rethink your SEO strategy with long-tail keywords in mind.</div> </div>

Keyword optimizations keyword targeting SEO SEO STUDIES & RESEARCH. and what about ''Long Tail''by analyzing 1.4 Billion keywords

SEO STUDIES &  RESEARCH;  What we learned about “Long Tail” by analyzing 1.4 Billion keywords Tim Soulo March 20, 2017 54 Comments...

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9 of the Biggest Google I/O Keynote Announcements

<div dir="ltr" style="text-align: left;" trbidi="on"> <div class="row-fluid-wrapper row-depth-1 row-number-6 " style="background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> <div class="span12 widget-span widget-type-blog_content " data-w="12" data-widget-type="blog_content" data-x="0" style="box-sizing: border-box; float: left; margin-left: 0px; min-height: 0px; width: 850px;"> <div class="blog-section topics-listing" itemscope="" itemtype="http://schema.org/Blog" style="box-sizing: border-box;"> <div class="blog-listing-wrapper cell-wrapper" style="box-sizing: border-box;"> <div class="post-listing" style="box-sizing: border-box;"> <article class="post-item preview-article preview-article--first" itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 20px 0px 30px; padding: 15px 0px 20px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/google-io" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">9 of the Biggest Google I/O Keynote Announcements</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> <img alt="google-io-announcements-compressor.jpg" caption="false" class="post-body__featured-image" data-constrained="true" sizes="(max-width: 761px) 100vw, 761px" src="https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=761&name=google-io-announcements-compressor.jpg" srcset="https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=381&name=google-io-announcements-compressor.jpg 381w, https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=761&name=google-io-announcements-compressor.jpg 761w, https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=1142&name=google-io-announcements-compressor.jpg 1142w, https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=1522&name=google-io-announcements-compressor.jpg 1522w, https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=1903&name=google-io-announcements-compressor.jpg 1903w, https://blog.hubspot.com/hs-fs/hubfs/google-io-announcements-compressor.jpg?t=1495834160205&width=2283&name=google-io-announcements-compressor.jpg 2283w" style="border: 0px; box-sizing: border-box; display: inline; float: none; margin-bottom: 10px; max-width: 100%; opacity: 1; width: 850px;" title="google-io-announcements-compressor.jpg" /></center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> It’s a learning opportunity for many, with sessions and talks creating what Google <a href="https://admob.googleblog.com/2017/05/admob-is-heading-to-google-io-2017.html" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">describes</a> as “an immersive experience focused on exploring the next generation of tech.”</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But it’s the annual opening keynote that really has everyone paying the most attention. That’s when the ...<a class="more-link" href="https://blog.hubspot.com/marketing/google-io" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; font-size: 16px; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </span></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/2017-state-of-digital-marketing" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Here's the 2017 State of Digital Marketing [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> That's why the <a href="https://www.searchenginejournal.com/sej-annual-report-state-digital-marketing-2017-data/187577/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank"><span style="box-sizing: border-box;">Search Engine Journal</span></a> launched the 2017 State of Digital Marketing.<br style="box-sizing: border-box;" />To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. </div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/2017-state-of-digital-marketing" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/marketing-tools" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">58 Best Marketing Tools to Build Your Strategy in 2017</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/bethany-cartwright" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Bethany Cartwright</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/marketing-tools" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/link-building-email-templates" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">9 Link Building Email Outreach Templates That Actually Work</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent <span style="box-sizing: border-box;">a lot</span> of time writing and sending link building outreach emails.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/link-building-email-templates" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><div class="a-holder" id="AV-1" style="border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; margin-left: 15px; overflow: hidden; padding-bottom: 23px;"> </div> <article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/character-count-guide" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The Character Count Guide for Blog Posts, Videos, Tweets & More</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's <span style="box-sizing: border-box;">ideal</span>.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) </div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/character-count-guide" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/how-we-grew-our-organic-traffic" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sean-falconer" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sean Falconer</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/how-we-grew-our-organic-traffic" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/andrea-lehr" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Andrea Lehr</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/conversion-rate-optimization-guide" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The Beginner's Guide to Conversion Rate Optimization (CRO)</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/ben-cotton" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Ben Cotton</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/conversion-rate-optimization-guide" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><div class="a-holder" id="AV-2" style="border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; margin-left: 15px; overflow: hidden; padding-bottom: 23px;"> </div> <article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/small-business-marketing-guide" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The Beginner's Guide to Small Business Marketing Online</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/katherine-boyarsky" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Katherine Boyarsky</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> According to Forbes<span style="box-sizing: border-box; line-height: 1.625;">, <a href="http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#3ace806e1337" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">80-90% of consumers research purchases online</a> before buying. </span></div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/small-business-marketing-guide" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-cheat-sheet-ecommerce" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Before the internet was more widely available, your business may have relied on printed directories, such as the <a href="http://www.theyellowpages.com/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Yellow Pages</a>, to be found and discovered by new customers.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-cheat-sheet-ecommerce" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/googles-biggest-2016-algorithm-updates" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Sometimes, it seems like keeping up with a search engine's algorithm is like learning a new language. Only, it's a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet -- like there's no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/googles-biggest-2016-algorithm-updates" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/fact-fiction-seo-quiz" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Fact or Fiction: The SEO Edition [Quiz]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/eric-peters" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Eric Peters</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/fact-fiction-seo-quiz" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><div class="a-holder" id="AV-3" style="border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; margin-left: 15px; overflow: hidden; padding-bottom: 23px;"> </div> <article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/keep-up-with-google-in-2017" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">4 Smart Ways to Keep Up With Google in 2017</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Over the past few years, Google has made a lot of <a href="https://www.google.com/trends/yis/2016/GLOBAL?hl=en-US&sni" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">changes</a> that can be challenging for modern marketers and SEO experts to keep up with.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Recently, Google started <a href="https://blog.hubspot.com/marketing/mobile-first-google-index#sm.00006uybatuk9erxqe91juzya6sra" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">indexing according to mobile search</a> results, cracked down on intrusive <a href="https://blog.hubspot.com/marketing/google-pop-up-mobile-marketing#sm.00006uybatuk9erxqe91juzya6sra" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">pop-up ads</a>, and <a href="https://blog.hubspot.com/marketing/google-removes-right-side-ads#sm.00006uybatuk9erxqe91juzya6sra" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">removed right-side ads</a>. What do all of these changes have in common?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/keep-up-with-google-in-2017" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/introductory-guide-search-engine-optimization-2017" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The Introductory Guide to Search Engine Optimization in 2017 [Free Download]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/kate-taylor-mighty" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Kate Taylor Mighty</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you <i style="box-sizing: border-box;">didn’t </i>start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. <a href="http://www.statisticbrain.com/google-searches/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Every year, over 2.8 <i style="box-sizing: border-box;">trillion </i>search queries are made on Google alone</a>.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/introductory-guide-search-engine-optimization-2017" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-myths-ebook" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">18 SEO Myths to Leave Behind in 2017 [Free Ebook]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-myths-ebook" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/submit-website-google" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Submit Your Website to Google (And Why It Matters)</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/jeffrey-vocell" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Jeffrey Vocell</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/submit-website-google" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/mobile-first-google-index" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/jeffrey-vocell" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Jeffrey Vocell</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> And search engines are seeing the result of this trend: search queries on mobile have now <a href="https://adwords.googleblog.com/2015/05/building-for-next-moment.html" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">surpassed desktop-based queries</a>.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/mobile-first-google-index" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/enable-https-on-your-website" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">5 Reasons Why HTTPS Should Be Enabled on Your Website</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/enable-https-on-your-website" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/validate-blog-post-topics" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Validate Your Blog Post Topics: A 3-Step Process</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But as it turns out, that's not the end of the world. These days people are actually conducting more specific, <a href="https://blog.hubspot.com/marketing/voice-search-guide" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">conversational queries</a> -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/validate-blog-post-topics" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/marketing-automation-mistakes" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">7 Marketing Automation Mistakes You Can't Afford to Make</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Think of <a href="https://www.hubspot.com/marketing-automation-information" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">marketing automation</a> like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/marketing-automation-mistakes" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/google-algorithm-facts" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">8 Interesting Things You Probably Didn't Know About Google's Algorithm</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/google-algorithm-facts" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/am-guide-accelerated-mobile-pages" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Google's AMP: A Marketer's Guide to Accelerated Mobile Pages</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Did you know that, on average, smartphone users touch their phones <span style="box-sizing: border-box;">2,617 times </span>each day?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> According to the <a href="https://blog.dscout.com/mobile-touches" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">survey conducted by dscout</a> in the spring of 2016, smartphone users also spend an average of <span style="box-sizing: border-box;">145 daily minutes</span> on their mobile phones.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> In other words, we're leaning on our mobile devices more than ever before.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/am-guide-accelerated-mobile-pages" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-basics-for-marketers" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Over the past few years, marketers have lived through everything from changes in search behavior (like <a href="https://blog.hubspot.com/marketing/mobile-website-search-optimization-tips" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">the serious increase in mobile search queries</a>) to search engine algorithm updates (like <a href="https://blog.hubspot.com/marketing/what-is-ssl" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Google's rewarding more secure websites</a>).</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-basics-for-marketers" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/topic-clusters" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Topics Over Keywords: A Simple Framework for More Effective Content Creation</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/matthew-barby" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Matthew Barby</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/topic-clusters" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/local-seo-stats" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">16 Stats That Prove the Importance of Local SEO [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> You pull up your favorite search engine for a little online research, of course.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/local-seo-stats" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/a-brief-history-of-search-seo" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">A Brief History of Search & SEO</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall <a href="http://searchengineland.com/evolution-seo-trends-25-years-223424" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">somewhere around 1991</a>.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/a-brief-history-of-search-seo" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/blog/tabid/6307/bid/7430/what-is-a-301-redirect-and-why-should-you-care.aspx" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">What is a 301 Redirect, and When Should You Use One?</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sophia-bernazzani" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sophia Bernazzani</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.</div> </span><a class="more-link" href="https://blog.hubspot.com/blog/tabid/6307/bid/7430/what-is-a-301-redirect-and-why-should-you-care.aspx" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/resources-to-learn-seo" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Learn SEO: 10 of the Best Resources to Bookmark</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/resources-to-learn-seo" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/infographics-for-seo-strategy" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Why Infographics Should Be Part of Your SEO Strategy [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> How the heck can you use an image for search optimization?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/infographics-for-seo-strategy" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/voice-search-guide" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Voice Search Strategy: What Marketers Need to Know Now</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;"><span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;"><span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;">When you wear white, do you inevitably spill something all over yourself? </span></span></span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/voice-search-guide" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/mobile-voice-social-seo" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How Mobile, Voice & Social Are Changing SEO [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/brittany-leaning" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Brittany Leaning</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> "Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. </div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> According to the 2016 <a href="http://www.stateofinbound.com/?__hstc=20629287.3968b39863a868c7f7140e838cfea4c7.1495881822692.1495881822692.1495881822692.1&__hssc=20629287.3.1495881822693&__hsfp=1037945881" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">State of Inbound</a> report, <span style="box-sizing: border-box;">66% of marketers agree that growing SEO is their top priority for 2017.</span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/mobile-voice-social-seo" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-educational-resources-framework" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/sean-falconer" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Sean Falconer</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-educational-resources-framework" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/google-pop-up-mobile-marketing" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/amanda-zantal-wiener" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Amanda Zantal-Wiener</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's <a href="https://webmasters.googleblog.com/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">product announcements</a>, usability is usually at the heart of the modification.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> So when <a href="https://webmasters.googleblog.com/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Google announced its impending smackdown on mobile pop-up ads</a> earlier this week, it came as no surprise that the major reason behind it was to enhance the user <br style="box-sizing: border-box;" />experience.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/google-pop-up-mobile-marketing" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Blog SEO: How to Search Engine Optimize Your Blog Content</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But it can be a pretty tricky tactic to master with <a href="https://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Google's copious algorithm updates</a>.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/increase-seo-traffic-planner" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/ellen-bartolino" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Ellen Bartolino</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/increase-seo-traffic-planner" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/how-to-unindex-pages-from-search-engines" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Indexing as many pages on your website as possible can be very tempting for marketers who are trying to <a href="https://blog.hubspot.com/marketing/seo-site-keyword-optimize-ht" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">boost their search engine authority</a>.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website <span style="box-sizing: border-box; font-size: inherit;">out</span> of a search engine’s index.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/how-to-unindex-pages-from-search-engines" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/seo-site-keyword-optimize-ht" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> SEO can sometimes feel like it stands for "Something Extremely Obscure."</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> As marketers, we're responsible for staying on top of what can feel like <a href="https://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">endless Google algorithm updates</a>. And if we fail to do so, we run the risk of not showing up in search for important target keywords.</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/seo-site-keyword-optimize-ht" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/url-structure-search-friendly" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The Anatomy of a Search-Friendly URL [Infographic]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div class="p1" style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="s1" style="box-sizing: border-box; line-height: 1.625;"><span style="box-sizing: border-box; line-height: 1.625;">Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. <span style="box-sizing: border-box; line-height: 1.625;">It's an SEO best practice that's withstood <a href="https://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">Google's many algorithm changes</a>over the years.</span></span></span></div> <div class="p1" style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="s1" style="box-sizing: border-box; line-height: 1.625;">While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.</span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/url-structure-search-friendly" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/blog/tabid/6307/bid/32479/32-white-hat-ways-to-build-inbound-links.aspx" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/corey-northcutt" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Corey Northcutt</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your <a href="https://www.hubspot.com/learning-seo-from-experts-guide/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank" title="SEO efforts">SEO efforts</a>.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> But it's probably just a last ditch effort since, although there's much <span style="box-sizing: border-box;">talk</span> about generating inbound links, the nitty-gritty ways to actually <span style="box-sizing: border-box;">do</span> that are rarely discussed.</div> </span><a class="more-link" href="https://blog.hubspot.com/blog/tabid/6307/bid/32479/32-white-hat-ways-to-build-inbound-links.aspx" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/generate-traffic-conversions-blog" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/christine-white" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Christine White</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><center style="box-sizing: border-box;"> </center> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;">Every marketer knows that a <a href="https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">successful inbound marketing strategy includes a blog</a>. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience <span style="box-sizing: border-box;">and</span> search engines. That's the kind of blog that drives results.</span></div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;"><span itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;">Trouble is, finding time to balance quality and quantity is tricky.</span></span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/generate-traffic-conversions-blog" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/blogging-increase-quality-lead-flow" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Ever feel like your business is too "niche" to benefit from blogging?</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Then consider this: <span style="box-sizing: border-box;"><a href="http://readwrite.com/2012/02/29/interview_changing_engines_mid-flight_qa_with_goog#awesm=~oiNkM4tAX3xhbP" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">16% to 20% of searches</a> people ask in Google have never been searched for before. </span>No matter how unique your niche is, it's likely that people are searching for the content you'll create. </div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/blogging-increase-quality-lead-flow" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">The 9 Best Keyword Research Tools to Find the Right Keywords for SEO</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/lindsay-kolowich" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Lindsay Kolowich</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.</div> </span><a class="more-link" href="https://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/pr-seo-impact" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/carly-stec" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Carly Stec</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember <a href="http://www.buzzfeed.com/catesish/help-am-i-going-insane-its-definitely-blue" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">the dress</a> that broke the internet?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/pr-seo-impact" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/meta-descriptions" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Meta Descriptions: The What, Why and How</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/bridget-deutz" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Bridget Deutz</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;">Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head.</span></div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span style="box-sizing: border-box;"></span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/meta-descriptions" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/google-removes-right-side-ads" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/marcus-andrews" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Marcus Andrews</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Google has been known to change their logo in fun, surprising ways for their <a href="http://www.google.com/doodles/" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;">Google Doodles</a>, but major changes to the actual search engine results page (SERP) occur far less often. That’s why <a href="http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997" style="box-sizing: border-box; color: #1da1db; cursor: pointer; text-decoration-line: none; word-wrap: break-word;" target="_blank">their recent decision</a> to remove ads from the right-hand side of their desktop SERPs is making big news.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> What exactly did they change?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/google-removes-right-side-ads" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/objective-marketing-advice" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/andrea-francis" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Andrea Francis</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div class="p1" style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do <span style="box-sizing: border-box;">your</span> site visitors understand what you do and where you want them to go?</div> <div class="p1" style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;">Not only are these critical pieces of information to know, but they're also worth checking in on regularly.</span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/objective-marketing-advice" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/how-to-featured-snippet-box" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How to Optimize Your Content for Google's Featured Snippet Box</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/matthew-barby" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Matthew Barby</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. </div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/how-to-featured-snippet-box" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/technical-seo" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">How We Increased Organic Traffic by Over 50% Using Technical SEO Updates</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/matthew-barby" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Matthew Barby</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> We've got a confession to make: We've been making a few rookie SEO mistakes within our own website.</div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. But even experts make mistakes, right?</div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/technical-seo" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/new-era-seo" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">Why You Won't Recognize SEO in Five Years</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/meghan-keaney-anderson" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Meghan Keaney Anderson</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. </div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. </div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/new-era-seo" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article><article class="post-item preview-article " itemscope="" itemtype="http://schema.org/BlogPosting" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; color: #4f4f4f; margin: 30px 0px; padding: 15px 0px 40px;"><div class="post-header" style="box-sizing: border-box; margin-bottom: 10px;"> <a class="post-title__link--preview" href="https://blog.hubspot.com/marketing/common-search-advertising-mistakes" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; font-family: "Sentinel SSm A", "Sentinel SSm B", serif; font-size: 34px; line-height: 1.4; margin-bottom: 10px; margin-top: 8px; text-decoration-line: none; word-wrap: break-word;">New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]</a><div class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author" id="hubspot-author_data" style="box-sizing: border-box; font-size: 1em; letter-spacing: 0px; line-height: 1.6; margin-top: 5px;"> <span class="hubspot-author__intro" style="box-sizing: border-box; line-height: 1.6;">By</span> <span style="box-sizing: border-box; line-height: 1.6;"></span><a class="hubspot-author__link" href="https://blog.hubspot.com/marketing/author/marcus-andrews" style="box-sizing: border-box; color: #1da1db; cursor: pointer; font-weight: 600; text-decoration-line: none; word-wrap: break-word;">Marcus Andrews</a></div> </div> <div class="post-body clearfix" style="box-sizing: border-box;"> <span class="content-post__body" style="box-sizing: border-box; line-height: 1.6;"><div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span class="content-post__body" itemprop="articleBody" style="box-sizing: border-box; line-height: 1.625;"></span></div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span style="box-sizing: border-box; line-height: 1.625;">There are two types of search advertisers: those who have failed and those who are going to.</span></div> <div style="box-sizing: border-box; font-size: 18px; letter-spacing: 0px; line-height: 1.6; margin-bottom: 1.5em; margin-top: 1em;"> <span style="box-sizing: border-box; line-height: 1.625;">At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.</span></div> </span><a class="more-link" href="https://blog.hubspot.com/marketing/common-search-advertising-mistakes" style="box-sizing: border-box; color: #1da1db; cursor: pointer; display: block; text-decoration-line: none; word-wrap: break-word;">Read More</a></div> </article></div> <div class="pagination" style="box-sizing: border-box; margin-left: 15px; padding-bottom: 50px;"> <a class="pagination__first" href="https://blog.hubspot.com/marketing/topic/seo/page/1" style="box-sizing: border-box; color: #4f4f4f; cursor: pointer; display: inline-block; opacity: 0.6; padding: 10px 0px; text-decoration-line: none; width: 83.5px; word-wrap: break-word;">‹</a><input class="hs-button primary large" style="-webkit-appearance: button; background: rgb(255, 255, 255); border-color: rgb(239, 94, 41); border-radius: 0px; border-style: solid; border-width: 3px; box-shadow: none !important; color: #ef5e29; cursor: pointer; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 1em; letter-spacing: 1px; line-height: 1.2em; margin: 10px auto; max-width: 100%; min-width: 200px; opacity: 1; outline: none; overflow: visible; padding: 9px 30px; position: relative; text-transform: uppercase; vertical-align: middle;" type="submit" value="Subscribe" /></div> </div> </div> </div> </div> </div> <br /> <div class="row-fluid-wrapper row-depth-1 row-number-9 " style="background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> <div class="end-of-post-subscribe" style="box-sizing: border-box;"> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 " style="background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 " style="background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> <div class="mob--hidden" style="box-sizing: border-box;"> <div class="span12 widget-span widget-type-raw_jinja " data-w="12" data-widget-type="raw_jinja" data-x="0" style="box-sizing: border-box; float: left; margin-left: 0px; min-height: 0px; width: 850px;"> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 " style="background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> <div class="mob--hidden" style="box-sizing: border-box;"> <div class="span12 widget-span widget-type-raw_jinja " data-w="12" data-widget-type="raw_jinja" data-x="0" style="box-sizing: border-box; float: left; margin-left: 0px; min-height: 0px; width: 850px;"> <div class="posts-nav__wrapper" style="border-bottom: 1px solid rgb(232, 232, 232); box-sizing: border-box; display: table; overflow: hidden; padding: 30px 15px 50px;"> </div> </div> </div> </div> </div> <br /> <div class="row-fluid-wrapper row-depth-1 row-number-8 " style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #555555; font-family: proxima-nova, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <div class="row-fluid " style="box-sizing: border-box; width: 850px;"> <div class="end-of-post-subscribe" style="box-sizing: border-box;"> </div> </div> </div> </div>

Keyword optimizations keyword targeting SEO 9 of the Biggest Google I/O Keynote Announcements

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