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John G. Avildsen‬, ‪Rocky‬, ‪Academy Awards‬, ‪Sylvester Stallone‬, ‪Academy Award for Best Director‬, ‪The Karate Kid Part II‬‬

June 17, 2017 Imdad Ullah 0

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<span style="font-size: large;"><b>John G. Avildsen‬, ‪Rocky‬, ‪Academy Awards‬, ‪Sylvester Stallone‬, ‪Academy Award for Best Director‬, ‪The Karate Kid Part II‬‬</b></span></div>
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John G. Avildsen, the Oscar-winning director of <i style="box-sizing: border-box;">Rocky</i> and <i style="box-sizing: border-box;">The Karate Kid</i>, died Friday in Los Angeles following a battle with pancreatic cancer. He was 81.</div>
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<br />Avildsen won the Academy Award for Best Picture for his work on 1976's <i style="box-sizing: border-box;">Rocky</i>. Like the titular boxer played by Sylvester Stallone, the film was an underdog itself: Despite a minuscule million-dollar budget, <i style="box-sizing: border-box;">Rocky</i> became the highest-grossing film of 1976, winning three Oscars including Best Picture and Best Director.Avildsen’s son Anthony confirmed that actor's death to the <a href="http://www.latimes.com/entertainment/movies/la-me-john-avildsen-obituary-20170616-story.html" style="background-color: transparent; box-sizing: border-box; color: #c81429; text-decoration-line: none;" target="_blank"><i style="box-sizing: border-box;">Los Angeles Times</i></a>, adding that Avildsen died at Los Angeles' Cedars-Sinai Medical Center.</div>
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Despite an aversion to boxing, the director took on the film because he was drawn to Sylvester Stallone's script about the Philadelphia fighter; "I thought boxing was stupid," Avildsen once admitted.</div>
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Avildsen's career began behind the camera on industrial films for advertising agencies before he mastered his craft as assistant director for legendary filmmakers like Arthur Penn and Otto Preminger. After a pair of low-budget films, Avildsen scored an unlikely hit with the 1970 anti-hippie drama <i style="box-sizing: border-box;">Joe</i>, which starred Peter Boyle and Susan Sarandon in her first big screen role.</div>
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Avildsen would remain active throughout the Seventies – including 1973's <i style="box-sizing: border-box;">Save the Tiger</i>, which earned Jack Lemmon an Oscar for Best Actor – before helming <i style="box-sizing: border-box;">Rocky</i>.</div>
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Although Avildsen turned down the opportunity to direct <i style="box-sizing: border-box;">Rocky II</i> – he was hired to direct <i style="box-sizing: border-box;">Saturday Night Fever</i> but was fired by producer Robert Stigwood before filming began – his career led him to another underdog story in the form of 1984's <i style="box-sizing: border-box;">The Karate Kid</i>.</div>
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Like <i style="box-sizing: border-box;">Rocky</i>, <i style="box-sizing: border-box;">The Karate Kid</i> was an unexpected box office and critical success; Avildsen would later direct 1986's <i style="box-sizing: border-box;">The Karate Kid Part II</i> and 1989's <i style="box-sizing: border-box;">The Karate Kid Part III</i>. A year later, Avildsen rejoined the Rocky Balboa franchise to helm 1990's <i style="box-sizing: border-box;">Rocky V</i>.</div>
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Other films in Avildsen's catalog include the John Belushi and Dan Aykroyd comedy <i style="box-sizing: border-box;">Neighbors</i>, the Morgan Freeman-starring drama <i style="box-sizing: border-box;">Lean on Me</i> and the rom-com <i style="box-sizing: border-box;">For Keeps</i>. Avildsen's last big screen feature was the 1999 Jean-Claude Van Damme action film <i style="box-sizing: border-box;">Inferno</i>, which co-starred his longtime Karate Kid actor Pat Morita.</div>
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Earlier this year, the filmmaker's career was the focus of the documentary <i style="box-sizing: border-box;">John G. Avildsen: King of the Underdogs</i>.</div>
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<span style="font-size: large;"><b>source</b></span><span style="font-size: 20px;">..</span><span style="color: blue; font-size: xx-small;">http://www.rollingstone.com/ </span></div>
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John G. Avildsen‬, ‪Rocky‬, ‪Academy Awards‬, ‪Sylvester Stallone‬, ‪Academy Award for Best Director‬, ‪The Karate Kid Part II‬‬ ...

Popular GTA mod OpenIV receives cease and desist from Take-Two . complete guide

June 17, 2017 Imdad Ullah 0

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<span style="font-family: "proxima" , sans-serif;"><span style="font-size: 14px;">P</span><b><span style="font-size: large;">opular GTA mod OpenIV receives cease and desist from Take-Two . complete guide </span></b></span></div>
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<strong>UPDATE 15/06/2017 1.22am:</strong> Grand Theft Auto developer Rockstar Games has responded to OpenIV's removal, claiming that the software could interfere with the game's online modes and that it's working on a solution that will enable fans to still make single-player mods.</div>
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"Take-Two's actions were not specifically targeting single player mods. Unfortunately OpenIV enables recent malicious mods that allow harassment of players and interfere with the GTA Online experience for everybody," the developer said in a statement to <a href="http://www.pcgamer.com/heres-rockstars-statement-about-take-two-shutting-down-gtas-openiv-modding-tool/" style="border: 0px; color: #0069ff; cursor: pointer; text-decoration-line: none;" target="_blank">PC Gamer</a>. "We are working to figure out how we can continue to support the creative community without negatively impacting our players."</div>
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<strong>ORIGINAL STORY 15/06/2017 12.06am:</strong> Popular Grand Theft Auto modding software OpenIV has been taken offline after its developer received a cease and desist letter from publisher Take-Two Interactive.</div>
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According to OpenIV's lead developer GooD-NTS on the <a href="http://gtaforums.com/topic/889348-take-two-vs-modding/page-1" style="border: 0px; color: #0069ff; cursor: pointer; text-decoration-line: none;" target="_blank">GTA forums</a>, Take-Two said OpenIV would "allow third parties to defeat security features of its software and modify that software in violation Take-Two's rights".</div>
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GooD-NTS said that this accusation is unfounded and that the letter "is illiterate both technically and grammatically."</div>
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That being said, the modder has chosen to back down from fighting the video game publisher.</div>
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"Yes, we can go to court and yet again prove that modding is fair use and our actions are legal. Yes, we could. But we decided not to," GooD-NTS said.</div>
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"Going to court will take at least few months of our time and huge amount of efforts, and, at best, we'll get absolutely nothing. Spending time just to restore status quo is really unproductive, and all the money in the world can't compensate the loss of time," they added.</div>
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"So, we decided to agree with their claims and we're stopping distribution of OpenIV."</div>
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"It was a hard decision, but when any modding activity has been declared illegal, we can't see any possibilities to continue this process, unless top management of Take-Two company makes an official statement about modding, which can be used in court," GooD-NTS lamented.</div>
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Back in 2015 GTA developer Rockstar <a href="http://www.eurogamer.net/articles/2015-05-07-rockstar-addresses-gta5s-mod-policy" style="border: 0px; color: #0069ff; cursor: pointer; text-decoration-line: none;">claimed that mods were totally acceptable</a>, so long as they didn't alter the game's online modes. "No one has been banned for using single-player modifications, and you should not worry about being banned or being relegated to the cheater pool just for using single-player PC mods," Rockstar said at the time.</div>
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GooD-NTS was adamant that it tried to play ball with Rockstar's rules and that OpenIV contained "No distribution of original data and code" and it did "absolutely no messing with online."</div>
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This isn't the first time Take-Two has cracked down on GTA mods. In 2015 the publisher <a href="http://www.eurogamer.net/articles/2015-08-10-rockstar-bans-gta5-modders-who-made-their-own-multiplayer" style="border: 0px; color: #0069ff; cursor: pointer; text-decoration-line: none;">sent a cease and desist letter</a> to the folks behind multiplayer mod FiveM. Allegedly the publisher even <a href="http://www.eurogamer.net/articles/2015-11-10-take-two-sends-private-investigators-to-gta5-modders-home-report" style="border: 0px; color: #0069ff; cursor: pointer; text-decoration-line: none;">sent private eyes</a> to intimidate a modder into pulling the plug on their project.</div>
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We've requested comment from Take-Two Interactive and will update should we hear back.</div>
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<span style="font-size: 14px;">source...</span><span style="color: blue; font-size: xx-small;">http://www.eurogamer.net </span></div>
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Chinese exam authorities use facial recognition, drones to catch cheats

June 09, 2017 Imdad Ullah 0

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Chinese exam authorities use facial recognition, drones to catch cheats</h1>
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So high are the stakes and so competitive is the exam that some students resort to cheating.</div>
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BEIJING (Reuters) - Chinese education authorities have gone high-tech to catch cheaters as millions of high-school students take their "gaokao", the annual university entrance exam seen as key to landing a lucrative white-collar job.</div>
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So high are the stakes and so competitive is the exam that some students resort to cheating.</div>
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Over the years, students have used wireless cheating devices disguised as erasers, belts and watches. Some also use tiny earpieces to communicate with accomplices helping them outside the exam room.</div>
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The innovations have forced authorities to step up their game in response.</div>
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Exam centers this year have deployed metal detectors, facial and fingerprint recognition technology, cellphone-signal blockers, wireless detectors and even drones in their fight to root out cheating, media reported.</div>
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Even before the exam kicked off in earnest on Tuesday, security officers had arrested 52 people nationwide. Cheaters and their accomplices face up to seven years in jail.</div>
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Universities in Shandong province have banned students from taking leave on Tuesday and Wednesday, to prevent any of them from posing as real exam takers, the official Xinhua news agency said on Wednesday.</div>
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Cheating is more common for papers that include multiple choice questions such as mathematics and English.</div>
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Some papers, however, such as essay-writing, confound the cheats.</div>
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Essay-writing is an important section of the Chinese paper, and topics vary from province to province.</div>
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In Beijing, students this year had to write about either their vision of China in 2049, the centennial of the foundation of the People’s Republic of China, or about relationships.</div>
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Students in nine provinces were told to introduce China to foreigners using key words like "Belt and Road initiative", "bike-sharing", "high-speed railway" or "mobile payment", in a test of their knowledge of economic trends.</div>
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The province of Jiangsu, notorious for tough exams, wanted students to expound on vehicles, while neighboring Zhejiang province demanded 800-word essays on books. </div>
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</div>

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NASA's Juno probe forces 'rethink' on Jupiter

May 26, 2017 Imdad Ullah 0

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NASA's Juno probe forces 'rethink' on Jupiter</h1>
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An unmanned NASA spaceship circling Jupiter has spotted massive cyclones at the gas giant's poles.</div>
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MIAMI (AFP) - An unmanned NASA spaceship circling Jupiter has spotted massive cyclones at the gas giant s poles, revealing stunning new details about our solar system s largest planet, researchers said Thursday.</div>
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A NASA statement described the planet as "a complex, gigantic, turbulent world" that is far different than scientists previously thought.</div>
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Two papers in the journal Science and 44 papers in Geophysical Research Letters describe a trove of discoveries made since Juno began orbiting Jupiter last year.</div>
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"We knew, going in, that Jupiter would throw us some curves," said Scott Bolton, Juno principal investigator from the Southwest Research Institute in San Antonio.</div>
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"There is so much going on here that we didn t expect that we have had to take a step back and begin to rethink of this as a whole new Jupiter."</div>
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A look at Jupiter s poles has shown they are covered with dozens of densely clustered storms, possibly dropping hail or snow.</div>
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"Images of Jupiter s previously-unseen poles show a chaotic scene of bright oval features," said one of the studies in the journal Science.</div>
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These ovals, it turns out, are huge swirling storms, some of which measure up to 870 miles (1,400 kilometers) across.</div>
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Researchers found "signs of ammonia welling up from the deep atmosphere and forming giant weather systems."</div>
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Now, more study is needed to better understand the nature of Jupiter s storms, and why the planet acts this way.</div>
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The solar-powered Juno spacecraft launched in 2011, and made its first tour around Jupiter on August 27, 2016.</div>
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Juno moves in an elliptical orbit, skimming within 3,100 miles (5,000 kilometers) of Jupiter s cloud tops and passing over the poles.</div>
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Juno s mission is scheduled to end in February 2018, when the probe will self-destruct by diving into the planet s atmosphere.</div>
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The $1.1 billion project aims to peer beneath the clouds around Jupiter for the first time to learn more about the planet s atmosphere and how much water the planet contains.</div>
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"On our next flyby on July 11, we will fly directly over one of the most iconic features in the entire solar system -- one that every school kid knows -- Jupiter s Great Red Spot," said Bolton.</div>
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"If anybody is going to get to the bottom of what is going on below those mammoth swirling crimson cloud tops, it s Juno and her cloud-piercing science instruments."</div>
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Juno has also taken measurements of Jupiter s gravitational field, to see if it has a solid core, as some models have predicted, or no core at all.</div>
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Instead, researchers found that the core is "fuzzy," -- neither a small compact core nor a non-existent core.</div>
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Bolton said the core may be partially dissolved, and is certainly much larger than anybody had anticipated.</div>
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Even before Juno launched, researchers knew Jupiter had the most intense magnetic field in the solar system.</div>
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But now, astronomers see that it is "substantially stronger than models predicted, at 7.766 Gauss, or roughly ten times Earth s magnetic field," said the study.</div>
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According to Jack Connerney, Juno deputy principal investigator and the lead for the mission s magnetic field investigation at NASA, the "magnetic field looks lumpy.</div>
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"It is stronger in some places and weaker in others," he said.</div>
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"Every flyby we execute gets us closer to determining where and how Jupiter s dynamo works."</div>
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science Technology USA world NASA's Juno probe forces 'rethink' on Jupiter

NASA's Juno probe forces 'rethink' on Jupiter An unmanned NASA spaceship circling Jupiter has spotted massive cyclon...

keyword research & Seo studies

May 24, 2017 Imdad Ullah 0

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<article itemscope="" itemtype="http://schema.org/Article" style="box-sizing: border-box; color: #616161; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; line-height: 18.6875px;"><div id="chapter-5-page" style="box-sizing: border-box;">
<img _cdn="true" alt="Keyword Research" class="chapter-banner" height="257" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/banner-chapter-5.png?272cddf" style="border: 0px; box-sizing: border-box; margin-bottom: -40px; margin-top: 45px; max-width: 100%;" width="939" /><a class="download-pdf-button" href="http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-SEO.pdf" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/download-pdf-smaller.png); background-position: initial initial; background-repeat: initial initial; box-sizing: border-box; color: #2ca6d6; display: block; float: right; height: 103px; margin-right: 40px; margin-top: -90px; min-height: 103px; position: relative; text-decoration: none; width: 103px;"></a><div class="page-subhead clearfix" style="box-sizing: border-box; padding: 0px 20px;">
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It all begins with words typed into a search box.</div>
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Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.</div>
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It's not always about getting visitors to your site, <strong style="box-sizing: border-box;">but about getting the right kind of visitors</strong>. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.</div>
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How to Judge the Value of a Keyword</h2>
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How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">keyword research tools</a> allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.</div>
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<tr style="box-sizing: border-box;"><td class="jbox-top-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-left.png); background-position: 0% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-top-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-mid.png); background-position: 0% 0%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-top-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-right.png); background-position: 100% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
<tr style="box-sizing: border-box;"><td class="jbox-mid-left" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-left.png); background-position: 0% 0%; background-repeat: no-repeat repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-content" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-mid.png); box-sizing: border-box; padding: 0px; vertical-align: top;"><strong style="box-sizing: border-box;">A basic process for assessing a keyword’s value</strong></td><td class="jbox-mid-right" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-right.png); background-position: 100% 0%; background-repeat: no-repeat repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td></tr>
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<tr style="box-sizing: border-box;"><td class="jbox-top-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-left.png); background-position: 0% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-top-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-mid.png); background-position: 0% 0%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-top-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-right.png); background-position: 100% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
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Ask yourself...</h4>
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Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear "Yes!" then proceed ...</div>
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Search for the term/phrase in the major engines</h4>
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Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.</div>
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Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter</h4>
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If your website doesn't rank for the keyword, you can nonetheless buy test traffic to see how well it converts. In <a href="http://adwords.google.com/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google Adwords</a>, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks.</div>
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Using the data you’ve collected, determine the exact value of each keyword</h4>
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For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the <a href="https://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Slingshot SEO study</a> for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between <strong style="box-sizing: border-box;">1 and 2 million dollars per year</strong>. No wonder businesses love search marketing!</div>
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Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Search engine optimization involves constant testing, experimenting, and improvement. Remember, even though SEO is typically one of the highest return marketing investments, measuring success is still critical to the process.</div>
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Understanding the Long Tail of Keyword Demand</h2>
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Going back to our online shoe store example, it would be great to rank #1 for the keyword "shoes" ... or would it?</div>
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It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.</div>
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Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "shoes" is probably browsing, and not ready to buy. On the other hand, someone searching for "best price on Air Jordan size 12" practically has their wallet out!</div>
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Understanding the search demand curve is critical. To the right we've included a sample keyword demand curve, illustrating the small number of queries sending larger amounts of traffic alongside the volume of less-searched terms and phrases that bring the bulk of our search referrals.</div>
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<a href="https://moz.com/blog/illustrating-the-long-tail" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank"><img _cdn="true" alt="The Long Tail" height="317" id="long-tail-graph" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/Longtail-Graph.png?32f61d1" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%; padding-top: 20px;" width="389" /></a></div>
<div class="traverse" style="box-sizing: border-box; clear: left; margin-bottom: 20px; padding: 0px 20px; text-align: center;">
<img _cdn="true" alt="Long Tail Illustration" height="289" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/dogs.png?5d3ff67" style="border: 0px; box-sizing: border-box; max-width: 100%;" width="781" /><img _cdn="true" alt="Ignore the long tail at your peril. Search marketing and website content strategies must allow for this impossible-to-predict form of visits or risk losing out to a more attentive competitor." height="97" id="blurb-long-tail" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/blurb-long-tail-page-5.png?dbc8b1a" style="border: 0px; box-sizing: border-box; margin-top: 30px; max-width: 100%;" width="834" /></div>
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<a href="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/screen-google-adwords.png?6a917aa" rel="lightbox" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Google Analytics Illustration" height="208" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/google-analytics.png?15a46c1" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%;" width="394" /></a><div class="callout" style="box-sizing: border-box; color: #85a8a2; font-family: Georgia, 'Times New Roman', serif; font-size: 16px; font-style: italic; line-height: 1.5; padding: 0px; position: relative;">
Google’s AdWords Keyword Tool provides suggested keyword and volume data.</div>
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Keyword Research</h2>
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Resources</h3>
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Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:</div>
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<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Moz Keyword Explorer</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://adwords.google.com/keywordplanner" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google AdWords Keyword Planner Tool</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://www.google.com/insights/search/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google Trends</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Microsoft Bing Ads Intelligence</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="https://freekeywords.wordtracker.com/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Wordtracker’s Free Basic Keyword Demand</a></li>
</ul>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 10px; text-align: left;">
We at Moz custom-built the <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Keyword Explorer</a> tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.</div>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 10px; text-align: left;">
Google's AdWords Keyword Planner tool is another common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.</div>
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Other sources for keyword information exist, as do tools with more advanced data. The Moz blog category on <a href="https://moz.com/blog/category/keyword-research" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Keyword Research</a> is an excellent place to start. If you're looking for more hands-on instruction, you can also check out Moz's premium <a href="https://moz.com/training" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Keyword Research Workshop</a>.</div>
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Keyword Difficulty</h2>
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What are my chances of success?</h3>
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In order to know which keywords to target, it's essential to not only understand the <strong style="box-sizing: border-box;">demand</strong> for a given term or phrase, but also the <strong style="box-sizing: border-box;">work required</strong> to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.</div>
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<a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank"><img _cdn="true" alt="Moz Keyword Explorer" height="267" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/try-keyword-explorer.png?773e42c" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%;" width="400" /></a><div class="callout" style="box-sizing: border-box; color: #85a8a2; font-family: Georgia, 'Times New Roman', serif; font-size: 16px; font-style: italic; line-height: 1.5; padding: 0px; position: relative;">
Different tools around the web help with keyword research. Moz custom-built our own, <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Keyword Explorer</a>, to simplify this critical SEO research process.</div>
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Written by <a href="https://moz.com/community/users/63" rel="author" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Rand Fishkin</a> and Moz Staff</div>
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<a href="https://moz.com/beginners-guide-to-seo/how-search-engines-operate" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 1" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-1.png?a4d9ca9" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-search-engines-operate" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 2" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-2.png?92b677e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 3" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-3.png?0d54929" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 4" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-4.png?5d5072b" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/keyword-research" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 5" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-5.png?286fb7e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/keyword-research" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a></div>
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<a href="https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 6" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-6.png?15ff6b6" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/growing-popularity-and-links" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 7" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-7.png?3cb8b94" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/growing-popularity-and-links" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/search-engine-tools-and-services" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 8" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-8.png?f06025e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/search-engine-tools-and-services" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 9" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-9.png?9b2dc26" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 10" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-10.png?12d867d" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a></div>
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