ISLAM PKI: Technology

Uber rented out defective cars to Singapore drivers

August 04, 2017 Imdad Ullah 0

Technology Uber rented out defective cars to Singapore drivers

Uber rented out defective cars to Singapore drivers Uber managers in Singapore bought more than 1,000 Honda Vezel SUVs and rented th...

Chinese exam authorities use facial recognition, drones to catch cheats

June 09, 2017 Imdad Ullah 0

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Chinese exam authorities use facial recognition, drones to catch cheats</h1>
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So high are the stakes and so competitive is the exam that some students resort to cheating.</div>
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BEIJING (Reuters) - Chinese education authorities have gone high-tech to catch cheaters as millions of high-school students take their "gaokao", the annual university entrance exam seen as key to landing a lucrative white-collar job.</div>
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So high are the stakes and so competitive is the exam that some students resort to cheating.</div>
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Over the years, students have used wireless cheating devices disguised as erasers, belts and watches. Some also use tiny earpieces to communicate with accomplices helping them outside the exam room.</div>
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The innovations have forced authorities to step up their game in response.</div>
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Exam centers this year have deployed metal detectors, facial and fingerprint recognition technology, cellphone-signal blockers, wireless detectors and even drones in their fight to root out cheating, media reported.</div>
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Even before the exam kicked off in earnest on Tuesday, security officers had arrested 52 people nationwide. Cheaters and their accomplices face up to seven years in jail.</div>
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Universities in Shandong province have banned students from taking leave on Tuesday and Wednesday, to prevent any of them from posing as real exam takers, the official Xinhua news agency said on Wednesday.</div>
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Cheating is more common for papers that include multiple choice questions such as mathematics and English.</div>
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Some papers, however, such as essay-writing, confound the cheats.</div>
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Essay-writing is an important section of the Chinese paper, and topics vary from province to province.</div>
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In Beijing, students this year had to write about either their vision of China in 2049, the centennial of the foundation of the People’s Republic of China, or about relationships.</div>
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Students in nine provinces were told to introduce China to foreigners using key words like "Belt and Road initiative", "bike-sharing", "high-speed railway" or "mobile payment", in a test of their knowledge of economic trends.</div>
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The province of Jiangsu, notorious for tough exams, wanted students to expound on vehicles, while neighboring Zhejiang province demanded 800-word essays on books. </div>
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Chain Technology world Chinese exam authorities use facial recognition, drones to catch cheats

Chinese exam authorities use facial recognition, drones to catch cheats So high are the stakes and so competitive is the exam that...

Facebook launches features to connect US users to elected officials

June 09, 2017 Imdad Ullah 0

Facebook Technology Facebook launches features to connect US users to elected officials

Facebook launches features to connect US users to elected officialsofficials The new offerings come as the social media tries to...

what's new in AppleiOS phone 11?

June 07, 2017 Imdad Ullah 0

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What's new in Apple iOS 11?</h1>
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With iOS 11, tech giant said iPhone and iPad will become the most powerful and personal devices</div>
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(Web Desk) – Apple has posted a preview of its iOS 11, latest update in the operating system for iPhones and iPads. The company claims this update to be ‘a giant step for iPhone and a monumental leap for iPad’.</div>
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The smartphone industry giant said its devices will become the most powerful, personal, and intelligent technology with iOS 11. The upgrade will become public in the coming fall.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Files app</strong></div>
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App has rolled out a new “Files” app which will bring all the files together at one place. Users can browse, search, and organize their files while they can also view their recent files. It will be available for both iPhone and iPads users. Another feature of this app will be to display the files on one’s other iOS devices, iCloud Drive, and also on third-party apps like Dropbox.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Resolving space issues</strong></div>
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It was reported that the company plans on resolving storage issues for text messages. In the new Messages app, Apple will create an end-to-end encryption of all messages with iCloud so that users don t have to delete their past messages anymore. The size of photos will also be compressed while maintaining the same quality.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Quick Start</strong></div>
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With quick start, people can setup their iOS devices in a rapid fashion. Users can easily customize their personal settings, preferences, and iCloud Keychain passwords and securely import contacts.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Indoor Maps</strong></div>
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Apple Maps will also be updated with iOS 11. After upgrade, it will give detailed indoor maps around the globe for places like airports and shopping centers. It will guide about the lane while driving so that users can avoid missing the exit or u-turn.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">QuickType keyboard</strong></div>
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The new advancement in Apple will allow users to type with one hand. Often, users find it difficult in typing while performing different tasks, like holding coffee. For one-handed typing, users will have to hold the emoji key and select one-hand typing option. The keys will then move closer to your thumb.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Drive Safe</strong></div>
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Apple iOS 11 has a ‘do not disturb when you’re driving’ feature. iPhone will be able to sense when the user is driving and prevent them from being distracted by calls, text messages, and notifications until later. People trying to reach will be automatically notified about the user is driving and that they can call or text him/her later.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Updates in Siri, voice assistant</strong></div>
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A new voice will be introduced in Siri with iOS 11 update. Apple plans to make the Siri experience more natural and intelligent. Siri will be enabled with translation and personal DJ features.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Better Camera, Live Photos</strong></div>
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Apple has finally decided to increase the selfie filters. In iOS 11, there are new filters with professional quality. The advancement in camera will allow people to adjust skin tones and make them natural. Also, the photos will now consume lesser storage. The company claims new photos with the same quality will now be half the file size. Apple is trying to make the live photos more  expressive  for which it will give three options, including loops, bounce and long exposure.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Apple Pay for friends</strong></div>
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Apple users will be enabled to send and receive money with their friends. The procedure will require a simple conversation. It will be available in Person to Person and Apple Pay Cash options.</div>
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<strong style="color: #222222; margin: 0px; padding: 0px;">Older devices to become obsolete</strong></div>
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Apart from the so many advancements, it was told that the older devices, running on 32-bit like iPhone 5 and iPhone 5C, will become obsolete with the upcoming update. After Apple iOS 11, the older iPhones and iPads will no longer receive updates. Also, some games and apps will become incompatible after Apple’s switches its focus to 64-bit.</div>
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Technology what's new in AppleiOS phone 11?

What's new in Apple iOS 11? With iOS 11, tech giant said iPhone and iPad will become the most powerful and personal devices ...

Google's Chrome browser to block some ads starting next year 2018

June 06, 2017 Imdad Ullah 0

Technology Google's Chrome browser to block some ads starting next year 2018

Google's Chrome browser to block some ads starting next year 05/06/2017 13:13 Google says the feature will be turned on by def...

Google moves to block 'annoying' ads in browser

June 06, 2017 Imdad Ullah 0

Technology Windows Google moves to block 'annoying' ads in browser

Google moves to block 'annoying' ads in browser Google’s move could end up reducing some ads served and impact its own re...

Android software creator unveils 'Essential' phone

May 31, 2017 Imdad Ullah 0

Android Technology Android software creator unveils 'Essential' phone

Android software creator unveils 'Essential' phone The smartphones will first be released in the US, where they can be res...

3G, 4G users in Pakistan reach 3.98m

May 26, 2017 Imdad Ullah 0

Pakistan Pakistan team Technology world 3G, 4G users in Pakistan reach 3.98m

3G, 4G users in Pakistan reach 3.98 mln 26/05/2017 11:39 Number of broadband users has reached 40.23 million. ISLAMABAD (Dunya...

Facebook's Zuckerberg to give Harvard graduation speech

May 26, 2017 Imdad Ullah 0

Technology USA world Facebook's Zuckerberg to give Harvard graduation speech

Facebook's Zuckerberg to give Harvard graduation speech Zuckerberg started Facebook in his Harvard dorm room in 2004. NEW ...

Bumper offer: Buy one Samsung Galaxy S8, get a second free

May 26, 2017 Imdad Ullah 0

Technology USA Bumper offer: Buy one Samsung Galaxy S8, get a second free

Bumper offer: Buy one Samsung Galaxy S8, get a second free Apart from this bumper offer, Samsung is also giving away a free "En...

NASA's Juno probe forces 'rethink' on Jupiter

May 26, 2017 Imdad Ullah 0

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NASA's Juno probe forces 'rethink' on Jupiter</h1>
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An unmanned NASA spaceship circling Jupiter has spotted massive cyclones at the gas giant's poles.</div>
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MIAMI (AFP) - An unmanned NASA spaceship circling Jupiter has spotted massive cyclones at the gas giant s poles, revealing stunning new details about our solar system s largest planet, researchers said Thursday.</div>
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A NASA statement described the planet as "a complex, gigantic, turbulent world" that is far different than scientists previously thought.</div>
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Two papers in the journal Science and 44 papers in Geophysical Research Letters describe a trove of discoveries made since Juno began orbiting Jupiter last year.</div>
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"We knew, going in, that Jupiter would throw us some curves," said Scott Bolton, Juno principal investigator from the Southwest Research Institute in San Antonio.</div>
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"There is so much going on here that we didn t expect that we have had to take a step back and begin to rethink of this as a whole new Jupiter."</div>
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A look at Jupiter s poles has shown they are covered with dozens of densely clustered storms, possibly dropping hail or snow.</div>
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"Images of Jupiter s previously-unseen poles show a chaotic scene of bright oval features," said one of the studies in the journal Science.</div>
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These ovals, it turns out, are huge swirling storms, some of which measure up to 870 miles (1,400 kilometers) across.</div>
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Researchers found "signs of ammonia welling up from the deep atmosphere and forming giant weather systems."</div>
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Now, more study is needed to better understand the nature of Jupiter s storms, and why the planet acts this way.</div>
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The solar-powered Juno spacecraft launched in 2011, and made its first tour around Jupiter on August 27, 2016.</div>
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Juno moves in an elliptical orbit, skimming within 3,100 miles (5,000 kilometers) of Jupiter s cloud tops and passing over the poles.</div>
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Juno s mission is scheduled to end in February 2018, when the probe will self-destruct by diving into the planet s atmosphere.</div>
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The $1.1 billion project aims to peer beneath the clouds around Jupiter for the first time to learn more about the planet s atmosphere and how much water the planet contains.</div>
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"On our next flyby on July 11, we will fly directly over one of the most iconic features in the entire solar system -- one that every school kid knows -- Jupiter s Great Red Spot," said Bolton.</div>
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"If anybody is going to get to the bottom of what is going on below those mammoth swirling crimson cloud tops, it s Juno and her cloud-piercing science instruments."</div>
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Juno has also taken measurements of Jupiter s gravitational field, to see if it has a solid core, as some models have predicted, or no core at all.</div>
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Instead, researchers found that the core is "fuzzy," -- neither a small compact core nor a non-existent core.</div>
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Bolton said the core may be partially dissolved, and is certainly much larger than anybody had anticipated.</div>
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Even before Juno launched, researchers knew Jupiter had the most intense magnetic field in the solar system.</div>
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But now, astronomers see that it is "substantially stronger than models predicted, at 7.766 Gauss, or roughly ten times Earth s magnetic field," said the study.</div>
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According to Jack Connerney, Juno deputy principal investigator and the lead for the mission s magnetic field investigation at NASA, the "magnetic field looks lumpy.</div>
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"It is stronger in some places and weaker in others," he said.</div>
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"Every flyby we execute gets us closer to determining where and how Jupiter s dynamo works."</div>
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science Technology USA world NASA's Juno probe forces 'rethink' on Jupiter

NASA's Juno probe forces 'rethink' on Jupiter An unmanned NASA spaceship circling Jupiter has spotted massive cyclon...

keyword research & Seo studies

May 24, 2017 Imdad Ullah 0

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<img _cdn="true" alt="Keyword Research" class="chapter-banner" height="257" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/banner-chapter-5.png?272cddf" style="border: 0px; box-sizing: border-box; margin-bottom: -40px; margin-top: 45px; max-width: 100%;" width="939" /><a class="download-pdf-button" href="http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-SEO.pdf" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/download-pdf-smaller.png); background-position: initial initial; background-repeat: initial initial; box-sizing: border-box; color: #2ca6d6; display: block; float: right; height: 103px; margin-right: 40px; margin-top: -90px; min-height: 103px; position: relative; text-decoration: none; width: 103px;"></a><div class="page-subhead clearfix" style="box-sizing: border-box; padding: 0px 20px;">
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It all begins with words typed into a search box.</div>
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Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.</div>
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It's not always about getting visitors to your site, <strong style="box-sizing: border-box;">but about getting the right kind of visitors</strong>. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.</div>
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How to Judge the Value of a Keyword</h2>
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How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">keyword research tools</a> allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.</div>
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<table class="jbox-table jbox" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-mid.png); background-position: initial initial; background-repeat: initial initial; border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; color: #616161; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 22px; margin: 0px; max-width: 100%; width: 440px;"><tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;"><td class="jbox-top-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-left.png); background-position: 0% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-top-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-mid.png); background-position: 0% 0%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-top-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-right.png); background-position: 100% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
<tr style="box-sizing: border-box;"><td class="jbox-mid-left" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-left.png); background-position: 0% 0%; background-repeat: no-repeat repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-content" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-mid.png); box-sizing: border-box; padding: 0px; vertical-align: top;"><strong style="box-sizing: border-box;">A basic process for assessing a keyword’s value</strong></td><td class="jbox-mid-right" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-right.png); background-position: 100% 0%; background-repeat: no-repeat repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td></tr>
<tr style="box-sizing: border-box;"><td class="jbox-bottom-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-left.png); background-position: 0% 100%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-bottom-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-mid.png); background-position: 0% 100%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-bottom-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-right.png); background-position: 100% 100%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
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<table class="jbox-table jbox" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-mid.png); border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; color: #616161; font-size: 14px; line-height: 22px; margin: 0px; max-width: 100%; width: 440px;"><tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;"><td class="jbox-top-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-left.png); background-position: 0% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-top-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-mid.png); background-position: 0% 0%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-top-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-top-right.png); background-position: 100% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
<tr style="box-sizing: border-box;"><td class="jbox-mid-left" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-left.png); background-position: 0% 0%; background-repeat: no-repeat repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-content" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-mid-mid.png); box-sizing: border-box; padding: 0px; vertical-align: top;"><h4 style="box-sizing: border-box; clear: left; color: #f15b4d; font-family: 'Sentinel Bold', Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 1.2; margin: 0px 0px 5px;">
Ask yourself...</h4>
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Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear "Yes!" then proceed ...</div>
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Search for the term/phrase in the major engines</h4>
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Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.</div>
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Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter</h4>
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If your website doesn't rank for the keyword, you can nonetheless buy test traffic to see how well it converts. In <a href="http://adwords.google.com/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google Adwords</a>, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks.</div>
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Using the data you’ve collected, determine the exact value of each keyword</h4>
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For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the <a href="https://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Slingshot SEO study</a> for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between <strong style="box-sizing: border-box;">1 and 2 million dollars per year</strong>. No wonder businesses love search marketing!</div>
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<tr style="box-sizing: border-box;"><td class="jbox-bottom-left jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-left.png); background-position: 0% 100%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td><td class="jbox-bottom-mid" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-mid.png); background-position: 0% 100%; background-repeat: repeat no-repeat; box-sizing: border-box; padding: 0px; vertical-align: top;"></td><td class="jbox-bottom-right jbox-corner" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/jbox-bottom-right.png); background-position: 100% 100%; background-repeat: no-repeat no-repeat; box-sizing: border-box; height: 30px; min-height: 30px; min-width: 30px; padding: 0px; vertical-align: top; width: 30px;"></td></tr>
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Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Search engine optimization involves constant testing, experimenting, and improvement. Remember, even though SEO is typically one of the highest return marketing investments, measuring success is still critical to the process.</div>
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<a class="equal" href="https://moz.com/explorer" id="try_moz_explorer" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/beginner_guide_CTA_3.png); background-position: 50% 0%; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: right; color: #2ca6d6; float: right; margin-bottom: 40px; min-height: 333px; overflow: hidden; padding: 370px 20px 0px; position: relative; text-align: center; text-decoration: none; width: 460px;"></a><div class="traverse" style="box-sizing: border-box; clear: left; margin-bottom: 20px; padding: 0px 20px; text-align: center;">
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Understanding the Long Tail of Keyword Demand</h2>
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Going back to our online shoe store example, it would be great to rank #1 for the keyword "shoes" ... or would it?</div>
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It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.</div>
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Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "shoes" is probably browsing, and not ready to buy. On the other hand, someone searching for "best price on Air Jordan size 12" practically has their wallet out!</div>
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Understanding the search demand curve is critical. To the right we've included a sample keyword demand curve, illustrating the small number of queries sending larger amounts of traffic alongside the volume of less-searched terms and phrases that bring the bulk of our search referrals.</div>
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<a href="https://moz.com/blog/illustrating-the-long-tail" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank"><img _cdn="true" alt="The Long Tail" height="317" id="long-tail-graph" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/Longtail-Graph.png?32f61d1" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%; padding-top: 20px;" width="389" /></a></div>
<div class="traverse" style="box-sizing: border-box; clear: left; margin-bottom: 20px; padding: 0px 20px; text-align: center;">
<img _cdn="true" alt="Long Tail Illustration" height="289" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/dogs.png?5d3ff67" style="border: 0px; box-sizing: border-box; max-width: 100%;" width="781" /><img _cdn="true" alt="Ignore the long tail at your peril. Search marketing and website content strategies must allow for this impossible-to-predict form of visits or risk losing out to a more attentive competitor." height="97" id="blurb-long-tail" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/blurb-long-tail-page-5.png?dbc8b1a" style="border: 0px; box-sizing: border-box; margin-top: 30px; max-width: 100%;" width="834" /></div>
<div class="traverse" style="box-sizing: border-box; clear: left; margin-bottom: 20px; padding: 0px 20px; text-align: center;">
<div class="divider" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/divider.png); background-position: 50% 50%; background-repeat: repeat no-repeat; border: none; box-sizing: border-box; clear: left; height: 9px; margin: 40px 0px; padding: 0px; width: 940px;">
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<a href="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/screen-google-adwords.png?6a917aa" rel="lightbox" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Google Analytics Illustration" height="208" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/google-analytics.png?15a46c1" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%;" width="394" /></a><div class="callout" style="box-sizing: border-box; color: #85a8a2; font-family: Georgia, 'Times New Roman', serif; font-size: 16px; font-style: italic; line-height: 1.5; padding: 0px; position: relative;">
Google’s AdWords Keyword Tool provides suggested keyword and volume data.</div>
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<h2 class="swap" style="border: none; box-sizing: border-box; clear: left; color: #333333; font-family: Oswald, sans-serif; font-size: 1.6em; letter-spacing: 0px; line-height: 1.2; margin: 0px 0px 15px; text-align: left;" title="Keyword Research">
Keyword Research</h2>
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Resources</h3>
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Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:</div>
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<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Moz Keyword Explorer</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://adwords.google.com/keywordplanner" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google AdWords Keyword Planner Tool</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://www.google.com/insights/search/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Google Trends</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Microsoft Bing Ads Intelligence</a></li>
<li style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/bullet.png); background-position: 0px 5px; background-repeat: no-repeat no-repeat; box-sizing: border-box; font-size: 14px; font-style: italic; line-height: 1.5; list-style: none; margin-bottom: 5px; margin-left: 0px; padding: 2px 0px 5px 20px;"><a href="https://freekeywords.wordtracker.com/" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Wordtracker’s Free Basic Keyword Demand</a></li>
</ul>
<div style="box-sizing: border-box; line-height: 1.5; margin-bottom: 10px; text-align: left;">
We at Moz custom-built the <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Keyword Explorer</a> tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.</div>
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Google's AdWords Keyword Planner tool is another common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.</div>
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Other sources for keyword information exist, as do tools with more advanced data. The Moz blog category on <a href="https://moz.com/blog/category/keyword-research" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Keyword Research</a> is an excellent place to start. If you're looking for more hands-on instruction, you can also check out Moz's premium <a href="https://moz.com/training" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Keyword Research Workshop</a>.</div>
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Keyword Difficulty</h2>
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What are my chances of success?</h3>
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In order to know which keywords to target, it's essential to not only understand the <strong style="box-sizing: border-box;">demand</strong> for a given term or phrase, but also the <strong style="box-sizing: border-box;">work required</strong> to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.</div>
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<a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank"><img _cdn="true" alt="Moz Keyword Explorer" height="267" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/try-keyword-explorer.png?773e42c" style="border: none; box-sizing: border-box; margin: 20px 0px; max-width: 100%;" width="400" /></a><div class="callout" style="box-sizing: border-box; color: #85a8a2; font-family: Georgia, 'Times New Roman', serif; font-size: 16px; font-style: italic; line-height: 1.5; padding: 0px; position: relative;">
Different tools around the web help with keyword research. Moz custom-built our own, <a href="https://moz.com/explorer" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;">Keyword Explorer</a>, to simplify this critical SEO research process.</div>
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Written by <a href="https://moz.com/community/users/63" rel="author" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;" target="_blank">Rand Fishkin</a> and Moz Staff</div>
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<a href="https://moz.com/beginners-guide-to-seo/how-search-engines-operate" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 1" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-1.png?a4d9ca9" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-search-engines-operate" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 2" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-2.png?92b677e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 3" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-3.png?0d54929" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 4" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-4.png?5d5072b" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/keyword-research" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 5" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-5.png?286fb7e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/keyword-research" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a></div>
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<a href="https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 6" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-6.png?15ff6b6" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/growing-popularity-and-links" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 7" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-7.png?3cb8b94" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/growing-popularity-and-links" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/search-engine-tools-and-services" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 8" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-8.png?f06025e" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/search-engine-tools-and-services" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 9" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-9.png?9b2dc26" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a><a href="https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success" style="box-sizing: border-box; color: #2ca6d6; text-decoration: none;"><img _cdn="true" alt="Chapter 10" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/new-nav-ch-10.png?12d867d" style="border: none; box-sizing: border-box; max-width: 100%;" /></a><a class="sprite read-more" href="https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success" style="background-image: url(https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/sprite-read-more.png); background-position: 0px 0px; background-repeat: no-repeat no-repeat; box-sizing: border-box; clear: left; color: #2ca6d6; cursor: pointer; display: block; height: 0px; margin: 10px 0px 20px; overflow: hidden; padding-top: 13px; text-decoration: none; width: 62px;">read more</a></div>
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