1. As I explained the psychology behind making a backlink. The backlink should be made as if the other real person is making a backlink. Google wants to catch the fishes that are making backlinks for ranking their own sites. That's why Google has hit the PBNs because PBNs makers leave so many footprints. You should use different browsers and different IPs.
Some would say it doesn't matter, but it is better not to leave any footprint when it comes to making backlinks your own. Otherwise, there is no problem in guest posting, but here precaution can be taken.
2. Use your own content, but there are some niches where you can use their content that is based on CC like quotations sites. Your own content performs a lot better.
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